Microban 24 Hour

AR Experience

P&G commissioned this tabletop Augmented Reality experience for Magic Leap to be used as a sales tool for the upcoming launch of Microban 24 Hour sanitizing spray.

Through the device's Head-Up-Display graphics, users could 'see' the bacteria around them on the surfaces in the room. They could then interact with this augmented world by touching the surface to add more bacteria, which spread out from hand and finger prints. They could then pick up a Microban 24 Hour bottle, and spray the surfaces, killing the bacteria. A 3D AR product sequence then shows how the spray works in microscopic close-up (featured in the video above)

Please contact me if you would like the Magic Leap version.

Procter & Gamble
MSL New York
Production Company